This morning I took an early train from Baltimore to Washington DC to hear Pranav Vora speak at Creative Mornings, hosted by Google. Pranav is the CEO and founder of Hugh and Crye, an game-changing men’s fashion company. Pranav recognized a sizing problem with men’s apparel: shirts were only offered in small, medium, and large – rather than accommodating the wider array of men’s body types. He set off to find a sizing system that might eliminate ill-fitting men’s dress shirts.
He didn’t only address the issue of sizing, though. Pranav tackled the entire product lifecycle, from material selection, production, and disposal. He is constantly evolving, perpetually looking for innovation opportunities. He even purchased a 3D printer on a whim and now uses it to print perfect and personalized collar stays.
Pranov and his company take a human centered approach to business. They recognized a problem in the market and designed an unexpected solution to wild success. Many of the men at Creative Mornings DC were wearing Hugh and Crye apparel – those who weren’t were quick to apologize on social media:
We are organizing an opportunity for MA/MBAs to visit the Hugh and Crye DC studio. It will be exciting to learn even more about their creative approach to business.
I hope to attend more Washington DC Creative Mornings in 2014.
“The sooner you start, the sooner you start to make mistakes. The sooner you learn.”
“Do what you want to do. Do what you’re inspired by. You are not your résumé.”
“There are beautiful imperfections that can only be created by the human hand.”
“There’s beauty in the process, not just the outcome”